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Ces 3 points (termes dans le titre, l’url et la description constituent les 3 piliers d’une bonne optimisation on-page. Ensuite, pensez à bien remplir au maximum tous les champs renseignés : catégorie pertinente, nom (nom de la page , nom de l’entreprise, informations sur l’entreprise (date de création, mission , coordonnées (mail, téléphone… , « about », mentions légales, récompenses etc. Vous pouvez aussi rédiger du contenu dans la partie « Histoire ». C’est l’occasion ici de placer des variantes de mots clés. Par exemple, pour une page sur une boutique en ligne de spécialités normandes, vous pouvez insérer « spécialités normandes », « recettes normandes » (si le site a un blog de recettes… , « gâteaux normands » etc. Plus vous aurez de mots clés et mieux cela sera. Evidemment, l’idée n’est pas d’écrire un texte absurde pour autant…
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La notoriété augmente avec l’âge : de toute évidence, les domaines âgées ont plus d’histoire ça leur donne généralement plus de valeur vis-à-vis du visiteur parce que le site a tressé beaucoup de liens et il est également plus connu. Les sites plus anciens sont déjà indexés dans Google et dans sa base de données, par conséquent ça donne à Google des informations et un historique qu’il va prendre en compte ou qu’il a déjà gardé. En revanche, pour un jeune site, Google n’a que très peu d’information. La conséquence logique est que Google favorisera dans son classement les sites les plus anciens. Le contenu : un site ancien possède en général beaucoup plus de contenu qu’un site récent. Un nouveau site pourrait avoir beaucoup de contenu, mais il faut un certain temps pour développer la confiance avec Google qui se matérialise par l’indexation de ses pages. Toutefois, si vous acheter un site Web existant il possède déjà un nombre important de backlinks, ce qui va vous faciliter la tâche de référencement comme si vous achetez un nom de domaine existant, vous bénéficiez de sa notoriété. Avoir un nouveau nom de domaine ne ruinera pas vos chances de succès. La chose la plus importante à retenir quand il s’agit de SEO est d’avoir un contenu de qualité. Vous devez vous assurer que tout votre contenu est unique, et mettre l’accent sur les liens. Vous devez accumuler les liens vers votre site Web et utiliser les liens internes et externes.
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Sur quelles expressions clés ? Une stratégie de référencement internet de votre site passe évidemment par une analyse de votre site, de votre marché, de vos produits ou services et de vos concurrents. En fonction de votre activité et de votre cible sur internet (c-à-d des mots-clés qu’utiliseront vos prospects et donc des «requêtes» qu’ils exprimeront en effectuant leurs recherches dans les moteurs , de votre budget, de votre besoin, eGate Référencement vous conseillera pour vous proposer la meilleure solution de référencement internet pérenne et adaptée ou toute autre solution de visibilité.
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Vous pourrez ainsi : Créer ces backlinks en ajoutant une icône du type « Retrouvez nous sur Facebook » à partir de votre site ou de votre blog (voir également le post « comment bien référencer un blog sur Google« Poster le lien de votre page de fan sur certains blogs Créer une galerie sur Flick, Instagram, Behance… avec le lien de votre site et page Facebook Signer dans les forums Faites tester vos produits par les communautés de bloggeurs Faites un don Publier des tutos Diffuser des communiqués de presse sur une nouvelle offre Utiliser des annuaires locaux Etc.
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utre démache utile mais qui est, là-aussi, à relativiser et utiliser prudemment : le calcul de densité du mot-clé qui sert à savoir si celui-ci est suffisamment répété dans une page. L’ID ou indice de densité du mot-clé est calculé à partir du nombre d’occurrence de celui-ci par rapport au nombre total de mots de la page. Cet indice compris fréquemment entre 2 et 6 etait un critère important pour le référencement.?Cela permettait à une page comportant un mot-clé répété plusieurs fois de confirmer qu’elle serait mieux référencée qu’une autre avec une faible répétition de celui-ci… mais ce n’est plus forcement la cas. En revanche, aujourd’hui, les outils de calcul de cet indice se sont améliorés et ont intégré une pondération avec des critères d’importance basée sur les balises ce qui donne une meilleure information et une notation plus proche de la réalité. A noter qu’il existe divers outils pour calculer la densité d’un mot. Ce sont notamment Keyword Density Analyser, SEO Tools, Outiref, Ranks, Alyze, etc.??Enfin, dernier point important, l’utilisation des synonymes ou des combinaisons que l’on appelle “la longue traine” qui permet d’utiliser la totalité du champ lexical se rapportant à la thématique ou à l’activité du site internet et qui est aujourd’hui plus suivie par Google. Voir notre méthodologie de Référencement -> Solutions Référencement Des techniques et stratégies performantes pour améliorer votre visibilité
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Le référencement naturel peut être classé suivant son activité ciblée : Référencement Business pour un site vitrine/institutionnel Référencement Boutique pour une boutique en ligne Référencement local pour une cible géolocalisée localement Référencement international pour un positionnement à l’étranger Le saviez-vous ? 5 sec : c’est le temps que reste un internaute sur une page Les 3/4 des textes sont lus en diagonale Une requête est composée de 3 à 4 mots en général?(75 > 2 mots) => Vidéos sur le référencement sur notre Chaîne Youtube : Avantages du référencement naturel pour votre entreprise : Obtenir un positionnement et une visibilité durable Obtenir des visiteurs « qualifiés » pour un coût d’acquisition faible Augmenter le nombre de client potentiel Améliorer et valoriser votre image de marque sur internet Réduire vos coûts Adwords (en moyenne 3 à 4 fois moins élévés)
Comment optimiser un référencement naturel ? Avec plus d’un milliard de sites web indexés par Google, les chances semblent minces pour les débutants encore inexpérimentés. Cependant, vous pouvez faire la différence en respectant ces quelques critères fondamentaux : Bien choisir ses mots-clés : il faut se référer sur ce que cherchent réellement les internautes. Optimiser le contenu : la partie rédactionnelle est certainement l’étape qui pourra faire la différence entre un travail de qualité et une anticipation. Déterminer les techniques à entreprendre : c’est l’étape la plus délicate du SEO qui peut passer par différentes phases comme l’optimisation structurelle d’un site, l’optimisation de la navigation, l’optimisation d’un code… Populariser le site : ce procédé appelé « link building ou Netlinking » consiste à augmenter la notoriété de votre site aux yeux de Google c’est-à-dire de générer un maximum de liens pour se démarquer.
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Ces 3 points (termes dans le titre, l’url et la description constituent les 3 piliers d’une bonne optimisation on-page. Ensuite, pensez à bien remplir au maximum tous les champs renseignés : catégorie pertinente, nom (nom de la page , nom de l’entreprise, informations sur l’entreprise (date de création, mission , coordonnées (mail, téléphone… , « about », mentions légales, récompenses etc. Vous pouvez aussi rédiger du contenu dans la partie « Histoire ». C’est l’occasion ici de placer des variantes de mots clés. Par exemple, pour une page sur une boutique en ligne de spécialités normandes, vous pouvez insérer « spécialités normandes », « recettes normandes » (si le site a un blog de recettes… , « gâteaux normands » etc. Plus vous aurez de mots clés et mieux cela sera. Evidemment, l’idée n’est pas d’écrire un texte absurde pour autant…
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La notoriété augmente avec l’âge : de toute évidence, les domaines âgées ont plus d’histoire ça leur donne généralement plus de valeur vis-à-vis du visiteur parce que le site a tressé beaucoup de liens et il est également plus connu. Les sites plus anciens sont déjà indexés dans Google et dans sa base de données, par conséquent ça donne à Google des informations et un historique qu’il va prendre en compte ou qu’il a déjà gardé. En revanche, pour un jeune site, Google n’a que très peu d’information. La conséquence logique est que Google favorisera dans son classement les sites les plus anciens. Le contenu : un site ancien possède en général beaucoup plus de contenu qu’un site récent. Un nouveau site pourrait avoir beaucoup de contenu, mais il faut un certain temps pour développer la confiance avec Google qui se matérialise par l’indexation de ses pages. Toutefois, si vous acheter un site Web existant il possède déjà un nombre important de backlinks, ce qui va vous faciliter la tâche de référencement comme si vous achetez un nom de domaine existant, vous bénéficiez de sa notoriété. Avoir un nouveau nom de domaine ne ruinera pas vos chances de succès. La chose la plus importante à retenir quand il s’agit de SEO est d’avoir un contenu de qualité. Vous devez vous assurer que tout votre contenu est unique, et mettre l’accent sur les liens. Vous devez accumuler les liens vers votre site Web et utiliser les liens internes et externes.
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Sur quelles expressions clés ? Une stratégie de référencement internet de votre site passe évidemment par une analyse de votre site, de votre marché, de vos produits ou services et de vos concurrents. En fonction de votre activité et de votre cible sur internet (c-à-d des mots-clés qu’utiliseront vos prospects et donc des «requêtes» qu’ils exprimeront en effectuant leurs recherches dans les moteurs , de votre budget, de votre besoin, eGate Référencement vous conseillera pour vous proposer la meilleure solution de référencement internet pérenne et adaptée ou toute autre solution de visibilité.
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Vous pourrez ainsi : Créer ces backlinks en ajoutant une icône du type « Retrouvez nous sur Facebook » à partir de votre site ou de votre blog (voir également le post « comment bien référencer un blog sur Google« Poster le lien de votre page de fan sur certains blogs Créer une galerie sur Flick, Instagram, Behance… avec le lien de votre site et page Facebook Signer dans les forums Faites tester vos produits par les communautés de bloggeurs Faites un don Publier des tutos Diffuser des communiqués de presse sur une nouvelle offre Utiliser des annuaires locaux Etc.
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utre démache utile mais qui est, là-aussi, à relativiser et utiliser prudemment : le calcul de densité du mot-clé qui sert à savoir si celui-ci est suffisamment répété dans une page. L’ID ou indice de densité du mot-clé est calculé à partir du nombre d’occurrence de celui-ci par rapport au nombre total de mots de la page. Cet indice compris fréquemment entre 2 et 6 etait un critère important pour le référencement.?Cela permettait à une page comportant un mot-clé répété plusieurs fois de confirmer qu’elle serait mieux référencée qu’une autre avec une faible répétition de celui-ci… mais ce n’est plus forcement la cas. En revanche, aujourd’hui, les outils de calcul de cet indice se sont améliorés et ont intégré une pondération avec des critères d’importance basée sur les balises ce qui donne une meilleure information et une notation plus proche de la réalité. A noter qu’il existe divers outils pour calculer la densité d’un mot. Ce sont notamment Keyword Density Analyser, SEO Tools, Outiref, Ranks, Alyze, etc.??Enfin, dernier point important, l’utilisation des synonymes ou des combinaisons que l’on appelle “la longue traine” qui permet d’utiliser la totalité du champ lexical se rapportant à la thématique ou à l’activité du site internet et qui est aujourd’hui plus suivie par Google. Voir notre méthodologie de Référencement -> Solutions Référencement Des techniques et stratégies performantes pour améliorer votre visibilité
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Le référencement naturel peut être classé suivant son activité ciblée : Référencement Business pour un site vitrine/institutionnel Référencement Boutique pour une boutique en ligne Référencement local pour une cible géolocalisée localement Référencement international pour un positionnement à l’étranger Le saviez-vous ? 5 sec : c’est le temps que reste un internaute sur une page Les 3/4 des textes sont lus en diagonale Une requête est composée de 3 à 4 mots en général?(75 > 2 mots) => Vidéos sur le référencement sur notre Chaîne Youtube : Avantages du référencement naturel pour votre entreprise : Obtenir un positionnement et une visibilité durable Obtenir des visiteurs « qualifiés » pour un coût d’acquisition faible Augmenter le nombre de client potentiel Améliorer et valoriser votre image de marque sur internet Réduire vos coûts Adwords (en moyenne 3 à 4 fois moins élévés)
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Comment optimiser un référencement naturel ? Avec plus d’un milliard de sites web indexés par Google, les chances semblent minces pour les débutants encore inexpérimentés. Cependant, vous pouvez faire la différence en respectant ces quelques critères fondamentaux : Bien choisir ses mots-clés : il faut se référer sur ce que cherchent réellement les internautes. Optimiser le contenu : la partie rédactionnelle est certainement l’étape qui pourra faire la différence entre un travail de qualité et une anticipation. Déterminer les techniques à entreprendre : c’est l’étape la plus délicate du SEO qui peut passer par différentes phases comme l’optimisation structurelle d’un site, l’optimisation de la navigation, l’optimisation d’un code… Populariser le site : ce procédé appelé « link building ou Netlinking » consiste à augmenter la notoriété de votre site aux yeux de Google c’est-à-dire de générer un maximum de liens pour se démarquer.
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